Saul Bass

SAUL BASS was a legendry visual communicator of mid 20th century. He is remembered by his works on movie posters, titles and indentity design. In fact,he was the one who interduced animated motion picture title sequences to the world of cinema.

During his 40-year career he worked for some of Hollywood’s greatest filmmakers including Alfred Hitchcock.Amongst his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm.The movie’s theme was the struggle of its hero – a jazz musician played by Frank Sinatra – to overcome his heroin addiction.He chose not to show famous Frank Sintara’s face insted he an Arm was shown which a strong symbol of addiction.That cut-out arm caused a sensation and Saul Bass reinvented the movie title as an art form.

He is also known for his simple and strong identity design. You may remember few of his identity designs as United Airlines, AT&T, Quaker, Bell Telephone, United way and Dixie, which are still some of the best-remembered, most iconic logos ever made.He also designed the poster for                                                                            the 1984 Los Angeles Olympic Games.